The Song

Apple’s ad for this year’s holiday season is called The Song – a follow-up to last year’s video Misunderstood. A simple, heartfelt video where the focus is on the people, the music and not the products.

Steve Jobs introduces the iPhone 6 and Apple Watch

A month back Tim Cook and his team introduced the iPhone 6, iPhone 6 Plus and Apple Watch to the world which was streamed all across the world. Besides having to struggle through streaming problems, the whole keynote felt rushed and detached.

Jong-Moon Kim wrote in his blog – Jiggity’s Essay – about how he felt there were obvious weaknesses in how that keynote was presented, especially when it was a momentous event when Apple gets involved in a new product category. He analysed the major sections of the keynote and most of his observations were spot on. What came after was even better – he imagined how Steve Jobs might have done this keynote.


This stage holds a special place in my heart. Did you know this is the exact stage I introduced the original Macintosh? (Cheers)

Jobs: Jeez, look at that head of hair. (Laughter)

Fifteen years later, it was where Apple was reborn with the iMac. (Cheers)

Jobs: Each time we presented on this stage, it marked the start of a new, remarkable era for Apple.

It’s no coincidence we’re here today. (Cheers) There’s a reason why we paid a little extra and booked this place. (Laughter)

Jobs: Apple started as a personal computer company. We brought you the Macintosh, the iMac, and the MacBook Pro. We mastered computers and realized we could do more. (Cheers)

We realized we could use our design to build great devices.

Apple then became a personal device company. We brought you the iPod, the iPhone, and the iPad. We mastered devices and realized we could do more. (Louder cheers)

We realized we could use our design to build great experiences. (Crescendo in cheers)

Today marks the day Apple becomes the personal universe company. (Auditorium is deafening)

Starting today, Apple will bring its magic to other important parts of your life. The world-class design you’ve come to expect you can look forward to during more parts of your day. (Cheers)

We are introducing three, three new products today to kick off Apple Universal. (Crowd roars)

Read more here and see how Steve might have done it.

We know Tim Cook is no Steve Jobs but Cook has his own style and mannerisms. But what Kim managed to capture – is what made Steve Jobs special.

iOS 8.0.1 bricks phone – heads to roll?

Apple rolled out iOS 8.0.1 last night and which made iPhone 6 and 6 Plus which were updated to lose cellular service and TouchID functionality. They then pulled the update from circulation and according to a statement from Apple to Jim Dalrymple from The Loop – they are actively investigating these reports and will provide information as quickly as we can.

Thankfully, there is a way to downgrade back to iOS 8.0 as long you are with your Mac or PC that has iTunes installed.

iOS 8.0.1 was supposed to fix bugs that prevented HealthKit apps from working correctly and problems with custom keyboards working properly. It also improves the reliability of Reachability on the new iPhone 6 and iPhone 6 Plus and a few other bugs.

How it managed to pass through different levels of checks and reviews to be released and then introducing more critical bugs baffles many.

Between the iPhone design team facing #bendgate and iOS team with this – who is feeling worse?

iPhone 6 sales top 10 Million from ten countries in first weekend

iphone6Previously we mentioned about Apple’s preorder record of the iPhone 6.

Today, Apple announced a record 10 Million iPhone 6 and iPhone 6 Plus sold in the first weekend, in the following countries – US, Australia, Canada, France, Germany, Puerto Rico, UK, Japan, Hong Kong and Singapore. By September 26, this will extend to another 20 countries before spreading across 115 countries by the end of this year.

“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” – Tim Cook, Apple CEO.

In comparison, Apple shipped 9 million iPhone 5s and 5c last year and 5 million iPhone 5 during the first week.

We don’t have specific numbers for the sales of iPhone 6 and 6 Plus in Singapore but at this point of time, the Apple Online Store is still not receiving new orders while most of the shops of the three telcos in Singapore have seen brisk sales of the iPhone 6 while none of them are having any iPhone 6 Plus for sale.

M1 and SingTel have respectively set up a page to show the stock status of iPhone 6 and iPhone 6 Plus in their stores. However we have not seen a similar page for Starhub Shops at this time.

Based on a quick scan of the stock status, Singaporeans prefer:
* In terms of color, we prefer Space Grey, followed by Gold and then Silver
* In terms of capacity, most chose 64GB, followed by 16GB and then the 128GB

If you are hoping to get one from the Telcos, be prepared to wait for a few hours especially if you choose the more popular shops in major shopping malls. You might also want to call the respective shops in advance just to gauge the crowd level before heading down.

For those who don’t mind paying more for a non-contract iPhone 6, do constantly refresh the Apple Online Store to see if the next batch is available.

I just received my iPhone 6 Plus 64GB in the “Ah Beng Gold” color this afternoon and going through restoring. Will share my observation of the “big-ass” iPhone 6 Plus in a future post.