Apple is one of the few companies which publicly states their efforts in environmental responsibilities and they recently updated their website with a new campaign that showcases the efforts and the progress they have accomplished over the years.

Better – the name of the new campaign – highlights the challenges to produce better products, but also the same level of efforts Apple has done to improve the process that will reduce the impact on the environment.

The video at the top of the page introduces the new campaign, narrated by Tim Cook himself.

It’s a power word, and a power ideal.
It makes us look at the world and want more than anything to change it for the better.
To innovate, improve, to reinvent, to make it, better.
It’s in our DNA and, better can’t be better, if it doesn’t consider everything.
Our products, Our values. And an even stronger commitment to the environment for the future.
To use greener materials, less packaging. To do everything we can to keep our products out of landfills.
Changes that will benefit people as well as the planet.
To us, better is a force of nature.
It drives us to build things we never imagined.
New data centres powered by the sun and wind.
A new manufacturing facility that runs on 100% clean energy.
And new product designs that make use of recycled materials.
All ways to reduce our imp ace on the environment.
We have a long way to go, and a lot to learn.
But now, more than ever, we will work to leave the world better than we found it. And make the tools that inspire others to do the same.

Some of Apple’s efforts over the years are highlighted on the site in the Our Progress section:

  • By 2013, Apple powers all its data centers, including a new facility in Reno, Nevada, with 100 percent renewable energy and reaches 94 percent renewable energy usage across its corporate campuses and data centers.
  • Apple introduces the new Mac Pro, which uses 74 percent less aluminum and steel than its predecessor.
  • By 2012, among all Apple corporate facilities worldwide, 75 percent of the total energy used comes from renewable sources — a 114 percent increase since 2010.
  • By 2011, all Apple products exceed the strict ENERGY STAR guidelines for energy efficiency. All products are at least twice as energy efficient as the ENERGY STAR specification, and Mac mini is up to six times more energy efficient.
  • From 2010, PVC‑free cables ship with all iPod, iPhone, and iPad devices worldwide. PVC‑free cables ship with all notebook, Apple TV, Mac mini, iMac, and 27‑inch LED Cinema Display products in the U.S. and in other countries where agency approvals are granted.

Every time you buy an Apple product, you can rest assured that everything was done to ensure that the product not just improves your life, but also won’t affect the environment that you live in.

Read more about Apple’s environment effort here.


WWDC 2014

Over the past six years, a massive cultural shift has occurred. It’s changed how we interact with one another. Learn new things. Entertain ourselves. Do our work. And live our daily lives. All because of developers and the apps they create.

For five days, one thousand Apple engineers and five thousand developers will gather together. And life will be different as a result. Write the code. Change the world.

WWDC 2014 will be held from June 2 to 6 in San Francisco. Besides the usual iOS and OS X updates, I am anticipating interesting new developments to be announced. Have any thoughts on what?

The Woman Behind Apple’s First Icons

Steve Jobs - by Susan KareInteresting story about Susan Kare – the artist who designed most of the familiar icons you see on your Mac, including this nice snippet by Andy Hertzfeld on Kare’s icon portrait of Steve Jobs (see below)

“One day, I came over to her cubicle to see what she was working on, and I was surprised to see her laboring over a tiny icon portrait of Steve Jobs. Icons were only 32×32 black or white pixels — 1024 dots in total — and I didn’t think it was possible to do a very good portrait in that tiny a space, but somehow Susan had succeeded in crafting an instantly recognizable likeness with a mischievous grin that captured a lot of Steve’s personality. Everyone she showed it to liked it, even Steve himself

Watch how Jimmy Fallon and Billy Joel performed and impromptu performance of the Lion Sleeps Tonight together with an iPad app Loopy HD – A Tasty Pixel in The Tonight Show.

Wearing Apple

An insightful article about what Apple might spring on us this year – spoiler – it is not a watch.

You don’t need a computer on your wrist. Apple’s wearable devices will become a part of this circle that surrounds your main device. And as with CarPlay, it’s going to be a two-way street where interactions and information in the player make their way back to the main device.