osx-yosemite-screenApple had announced the availability of the OS X Yosemite Public Beta during WWDC and by tomorrow, that will be released to the public who had signed up for it. This public beta is available to the first million who signed up and at this time, it is still available here.

The public beta released tomorrow will be the same as the developers’ version but it will not be updated as frequently as the latter. Updates will still be released via Software Update provided within OS X and this will include the final version as well.

However, Apple has advised that as this is still a Beta – the public is advised not to run it on their primary machine, as it should for most beta softwares.

So if you’d like to try OS X Yosemite before the official launch – do go sign up for the Public Beta now and wait for the email with the download code.

Apple just released a new TV ad featuring simply stickers that people affixed on the backlid of the MacBook Air, many of which you can find on Etsy.

A celebration of all the many ways people love the MacBook Air, featuring music from artist/producer, Hudson Mohawke.

The only stickers I’ve stuck on a laptop was those Apple stickers which I stuck on the back of my Windows laptop…share with us a pic of your laptop if you have stickers on them.

steve-tim-ibm

From Apple:

Apple® and IBM (NYSE: IBM) today announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to iPhone® and iPad®.

The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:

  • a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
  • unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
  • new AppleCare® service and support offering tailored to the needs of the enterprise; and
  • new packaged offerings from IBM for device activation, supply and management.

Guess things are really different under Tim Cook.

(Images above from here and here)

On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple’s unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

Love it.

Apple released a new TV ad as part of the Powerful campaign and this time – touches on how parents can use the iPhone as a tool to create, shape and share their child’s life.

The apps featured in this video ranged from home automation apps like WeMo, baby monitors from Withings WithBaby, pet management with Pet Manager PRO and flora management with Parrot Flower Power.

There are also health related apps like Kinsa (not available in the SG store), Nike+ Running and an app to teach your child how to brush teeth – My Teeth. There is also a fun app called Drawnimal which teaches your child about alphabet and art as well – my son loves this so much.

The ad cleverly shows how the iPhone, when used with the right apps, can be a useful tool to empower the parents to do more with their children. Instead of just letting the child watch another episode of Thomas the Train or play some games and becoming a surrogate to help keep the child quiet.

I faced the same dilemma with my own son when we over-exposed him to the iPhone – at the age of 2, he knows how to swipe to unlock and even remembers where the app is at, even within a folder. Now with passcode enabled, he is still able to find joy in adding new cities to the World Clock or starting the StopWatch from the Control Centre. We have started to limit his usage and keeping his contact to the minimal.

How do you use your iPhone when you are with your child?