A month back Tim Cook and his team introduced the iPhone 6, iPhone 6 Plus and Apple Watch to the world which was streamed all across the world. Besides having to struggle through streaming problems, the whole keynote felt rushed and detached.
Jong-Moon Kim wrote in his blog – Jiggity’s Essay – about how he felt there were obvious weaknesses in how that keynote was presented, especially when it was a momentous event when Apple gets involved in a new product category. He analysed the major sections of the keynote and most of his observations were spot on. What came after was even better – he imagined how Steve Jobs might have done this keynote.
This stage holds a special place in my heart. Did you know this is the exact stage I introduced the original Macintosh? (Cheers)
Jobs: Jeez, look at that head of hair. (Laughter)
Fifteen years later, it was where Apple was reborn with the iMac. (Cheers)
Jobs: Each time we presented on this stage, it marked the start of a new, remarkable era for Apple.
It’s no coincidence we’re here today. (Cheers) There’s a reason why we paid a little extra and booked this place. (Laughter)
Jobs: Apple started as a personal computer company. We brought you the Macintosh, the iMac, and the MacBook Pro. We mastered computers and realized we could do more. (Cheers)
We realized we could use our design to build great devices.
Apple then became a personal device company. We brought you the iPod, the iPhone, and the iPad. We mastered devices and realized we could do more. (Louder cheers)
We realized we could use our design to build great experiences. (Crescendo in cheers)
Today marks the day Apple becomes the personal universe company. (Auditorium is deafening)
Starting today, Apple will bring its magic to other important parts of your life. The world-class design you’ve come to expect you can look forward to during more parts of your day. (Cheers)
We are introducing three, three new products today to kick off Apple Universal. (Crowd roars)
Read more here and see how Steve might have done it.
We know Tim Cook is no Steve Jobs but Cook has his own style and mannerisms. But what Kim managed to capture – is what made Steve Jobs special.