Apple put up a simple tribute to the actor Robin Williams who’s work over the last thirty years entertained and inspired many people all over the world. His passing is a loss for all.
Apple also gathered many of his work – both good and bad – and made them available for all to purchased in the iTunes Store. Some people have been annoyed by this gesture as nothing but trying to cash in on a celebrity’s death while others are just glad to be reminded of his works.
Robin Williams’ verse in Dead Poets Society was also used in Apple’s Your Verse “Anthem” TVC released back in January which you can see below.
We’d like to wish Singapore a very special 49th birthday.
This is home truly, where I know I must be
Where my dreams wait for me, where the river always flows
This is home surely, as my senses tell me
This is where I won’t be alone, for this is where I know it’s home
Home – covered by Sam Willows.
Apple has put up a special section in the iTunes Store featuring apps, games, magazines and music that are made in Singapore. Some of the feature apps includes Carousell, Due, Heroes of Honor, Straits Times and CNA news apps. There are also albums by local artists like JJ Lin, Sun Yan Zi, Tanya Chua and Corrine May.
It is a nice curated list of local products – suitably timed to celebrate our nation’s birthday.
Other notable albums in this list:
* For Xin-Yao fans – there’s a compilation of Liang Wern Fook’s songs
* local indie band Sam Willows and alternative folk-rock band Monster Cat
* past Singapore Idols Hady Mirza, Taufik Batisah and Project Superstar winner Kelvin Tan.
Apple recently posted a new TVC in the continuing Powerful campaign featuring the iPhone 5s called Dreams. This again features the use of the iPhone 5s in various occupations – ranging from a fire fighter to a veterinarian – and shows how they are empowered to do more with the right application on the iPhone 5s.
All four ads shown so far has one underlying messaging – empowerment. The device in your hand is no longer a communication tool but so much more – with the aid of the right application.
Another interesting note is that the examples featured has subtlety shifted from personal use cases to those in the enterprise market – from healthcare to public safety. A sure sign that Apple is moving ever closer towards the enterprise market as the feature and durability of the iPhone improves over time.
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
And we can’t wait to hear what’s next.
It is official.