England World Cup

IF England wins this year’s World Cup, Apple might just get them to pen a story in their What will your verse be campaign. As part of their preparation, each player in the England team is given an iPad loaded with a Brazil 2014 scouting app that was specially developed by the English Football Association that tailored to each individual player’s needs.

For example, Wayne Rooney’s app will have details and footages about the Italian defence with information like player statistics and perceived strengths and weaknesses as recorded by the English scouting teams over the years.

Will it eventually help them leading to the Final in Rio De Janeiro come July 13? The road begins this next Thursday 12 June.

(Story via The Guardian)

With World Cup coming up, no surprise to see big brands lining up to showcase their products with the big stars that will appear in Brazil. Beats By Dre definitely not missing out on this global event without a marquee ad of their own.

Before the goals, before the glory, there is an unseen game played in the locker room. Watch how the best prepare for greatness with Beats SOLO2 and Studio. This is how the game is won.

They lined up some of the biggest soccer players in the world for this ad – featuring Neymar Jr. and his father, Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suárez, Mario Götze, and Robin van Persie.

Besides the soccer greats of this era, we also see other big names in the sporting and entertainment scene – LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott, and Thierry Henry.

Maybe it was a coincidence, but you see Apple right in the first 10 seconds of the ad.

Apple’s new ad for the iPhone 5s showcase a list of 3rd party wearables that you can buy now that enables you to keep yourself healthy and fit. With only short glimpse of the iPhone 5s throughout the ad, you are once again reminded that there are many more things you can do with your iPhone, when used with the right 3rd party apps and devices. The end tagline that reads “You’re more powerful than you think” – can both applies to you as the customer, and also the iPhone that you have with you.

With the recently announced iOS 8 – Apple has a new Health app that will link these 3rd party wearables data into one app that you can use to keep track of your health and fitness. It is just the right time to highlight these 3rd party wearables and apps.

Oh the soundtrack of the ad is called Chicken Fat – a song commissioned by President John F. Kennedy as part of his Physical Fitness Program. Hear the song embedded below.

Apple announced the already leaked acquisition of Beats Music and Beats Electronics. The former provides a subscription-based music streaming service while the latter produces the range of audio equipment Beats by Dr Dre.

Apple® today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies for a total of $3 billion, consisting of a purchase price of approximately $2.6 billion and approximately $400 million that will vest over time.

Jimmy Lovine, Tim Cook, Dr. Dre, and Eddy Cue

Jimmy Iovine, Tim Cook, Dr. Dre, and Eddy Cue

Beats Music is not available here on our shores but with the acquisition, I won’t be surprised to have this available here soon. We will see Beats Music providing an alternative to iTunes Music Store where you can still purchase and download music. Not sure how it will iTunes Radio in the future but seeing how their services are similar, it would probably be integrated into Beats Music in the near future.


As for headphones and earphones from Beats by Dr Dre, these are available at the Apple Online Store and most retail shops here. We can see many of these being worn here in Singapore but many reviews and feedback say they don’t sound as good as the price you pay. But with Apple’s resources – both in R&D and supply chain – that will definitely help improve the value of those headsets, and possibly even at a lower price. We shall see.

Read the full press statement here.

WWDC 2014 Keynote

Apple will be streaming the 2014 WWDC keynote address by Tim Cook at 1am 3 June (Singapore Time). To watch the live stream, you will need at least the following requirements:

  • Safari 4 or later on OS X v10.6 or later
  • Safari on iOS 4.2 or later
  • second- or third-generation Apple TV with software 5.0.2 or later.

Don’t miss it.