We’d like to wish Singapore a very special 49th birthday.

This is home truly, where I know I must be
Where my dreams wait for me, where the river always flows
This is home surely, as my senses tell me
This is where I won’t be alone, for this is where I know it’s home

Home – covered by Sam Willows.

made-in-singapore-itunes-store

Apple has put up a special section in the iTunes Store featuring apps, games, magazines and music that are made in Singapore. Some of the feature apps includes Carousell, Due, Heroes of Honor, Straits Times and CNA news apps. There are also albums by local artists like JJ Lin, Sun Yan Zi, Tanya Chua and Corrine May.

It is a nice curated list of local products – suitably timed to celebrate our nation’s birthday.

Other notable albums in this list:
* For Xin-Yao fans – there’s a compilation of Liang Wern Fook’s songs
* local indie band Sam Willows and alternative folk-rock band Monster Cat
* past Singapore Idols Hady Mirza, Taufik Batisah and Project Superstar winner Kelvin Tan.

Apple recently posted a new TVC in the continuing Powerful campaign featuring the iPhone 5s called Dreams. This again features the use of the iPhone 5s in various occupations – ranging from a fire fighter to a veterinarian – and shows how they are empowered to do more with the right application on the iPhone 5s.

All four ads shown so far has one underlying messaging – empowerment. The device in your hand is no longer a communication tool but so much more – with the aid of the right application.

Another interesting note is that the examples featured has subtlety shifted from personal use cases to those in the enterprise market – from healthcare to public safety. A sure sign that Apple is moving ever closer towards the enterprise market as the feature and durability of the iPhone improves over time.

beats-apple

Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
And we can’t wait to hear what’s next.

It is official.

osx-yosemite-screenApple had announced the availability of the OS X Yosemite Public Beta during WWDC and by tomorrow, that will be released to the public who had signed up for it. This public beta is available to the first million who signed up and at this time, it is still available here.

The public beta released tomorrow will be the same as the developers’ version but it will not be updated as frequently as the latter. Updates will still be released via Software Update provided within OS X and this will include the final version as well.

However, Apple has advised that as this is still a Beta – the public is advised not to run it on their primary machine, as it should for most beta softwares.

So if you’d like to try OS X Yosemite before the official launch – do go sign up for the Public Beta now and wait for the email with the download code.