Apple just released a new TV ad featuring simply stickers that people affixed on the backlid of the MacBook Air, many of which you can find on Etsy.

A celebration of all the many ways people love the MacBook Air, featuring music from artist/producer, Hudson Mohawke.

The only stickers I’ve stuck on a laptop was those Apple stickers which I stuck on the back of my Windows laptop…share with us a pic of your laptop if you have stickers on them.

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From Apple:

Apple® and IBM (NYSE: IBM) today announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to iPhone® and iPad®.

The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:

  • a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
  • unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
  • new AppleCare® service and support offering tailored to the needs of the enterprise; and
  • new packaged offerings from IBM for device activation, supply and management.

Guess things are really different under Tim Cook.

(Images above from here and here)

On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple’s unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

Love it.

Apple released a new TV ad as part of the Powerful campaign and this time – touches on how parents can use the iPhone as a tool to create, shape and share their child’s life.

The apps featured in this video ranged from home automation apps like WeMo, baby monitors from Withings WithBaby, pet management with Pet Manager PRO and flora management with Parrot Flower Power.

There are also health related apps like Kinsa (not available in the SG store), Nike+ Running and an app to teach your child how to brush teeth – My Teeth. There is also a fun app called Drawnimal which teaches your child about alphabet and art as well – my son loves this so much.

The ad cleverly shows how the iPhone, when used with the right apps, can be a useful tool to empower the parents to do more with their children. Instead of just letting the child watch another episode of Thomas the Train or play some games and becoming a surrogate to help keep the child quiet.

I faced the same dilemma with my own son when we over-exposed him to the iPhone – at the age of 2, he knows how to swipe to unlock and even remembers where the app is at, even within a folder. Now with passcode enabled, he is still able to find joy in adding new cities to the World Clock or starting the StopWatch from the Control Centre. We have started to limit his usage and keeping his contact to the minimal.

How do you use your iPhone when you are with your child?

Goodbye Aperture

June 28, 2014 — Leave a comment

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Apple has decided to stop development of Aperture and refocus the attention on the upcoming Photos app that will be released in 2015.

Speaking to Jim Dalrymple at The Loop:

“With the introduction of the new Photos app and iCloud Photo Library, enabling you to safely store all of your photos in iCloud and access them from anywhere, there will be no new development of Aperture,” said Apple in a statement provided to The Loop. “When Photos for OS X ships next year, users will be able to migrate their existing Aperture libraries to Photos for OS X.”

Aperture currently doesn’t work with the latest Mac OS X Yosemite beta but Apple has assure that Yosemite compatibility will be sorted out to ensure easy transition to the Photos App when it is launched.

Meanwhile, Adobe is quick to react to this news with a statement on their blog:

Put simply we’re doubling down on our investments in Lightroom and the new Creative Cloud Photography plan and you can expect to see a rich roadmap of rapid innovation for desktop, web and device workflows in the coming weeks, months and years. We also continue to invest actively on the iOS and OSX platforms, and are committed to helping interested iPhoto and Aperture customers migrate to our rich solution across desktop, device and web workflows.

The Creative Cloud Photography plan, that costs S$13/mth or S$156/yr gives you access to both the PhotoShop app and the LightRoom (Desktop/Mobile version) app.

Most have predicted and not surprised that Apple stopped development for Aperture – considering the lack of any major feature updates for years. With iPhoto hardly making any impact for anyone, I am looking forward to what the new Photo app will be come next year.

Before that happens, there’s always LightRoom.

What apps are you using on your Mac to manage and edit your photos?