Two clips – one from 2009 and one sometime this year – shows part of Apple’s lab where many of their products are crafted.
Jony Ive talks about design in a 2009 documentary – Objectified. To many, design is just about how it looks – how slim the MacBook Air is or how light the iPad mini is. But for Apple, design is also about function – and in this short clip – about how they get a piece of aluminium and be able to produce a single crafted section of the MacBook Air, that not just holds the keyboard, but also serves as the foundation of building the product.
In the clip below, you’ll get to see an up-to-date Jony Ive receiving an award from BBC’s show Blue Peter – the gold Blue Peter Badge – for his work at Apple and also how he became an inspiration to children around the world.